- huna represents a new generation of makers, business owners, brands, shop-keepers, and startups that are passionate about forming deeper relationships around the sources, the processes, and the narrative stories behind products and services. We want to embrace the local-content, the original stories, and the one-of-a-kind concepts. To us, business means so much more than just business. It’s about connecting with you, passing on the stories of our collective brands, creating memorable experiences, and cultivating the culture of collaboration & empowerment.